Skyfii Unveils New Marketing Tool For Social Media Campaigns

Skyfii Unveils New Marketing Tool For Social Media Campaigns
B&T Magazine
By B&T Magazine



Skyfii, a data analytics and marketing services platform for venues and physical spaces, has announced the launch of an additional feature for its IO insights platform to measure the success of social media campaigns.

Social Dashboard ingests key social media data from sources such as Facebook, using the social platform’s pre-defined metrics to inform customers on their social marketing impact, in addition to social audience demographic and behaviour.

This information is then presented in a comprehensive dashboard, with the primary report contrasting social campaign reach to the Skyfii recorded footfall in-venue.

Skyfii CEO Wayne Arthur said Social Dashboard is another service that demonstrates the company’s desire to arm businesses with accurate information to allow for better business decisions.

“Working with a variety of leading retailers, we’ve identified a challenge – many retail stores and outlets can’t effectively attribute visitation rates to online campaigns – and Social Dashboard will eliminate this difficulty,” he said.

“The Social Dashboard will provide retail marketing managers and owners of brick-and-mortar stores with the ability to truly reflect their online social media efforts with campaign objectives.”

Skyfii has already on-boarded two Aussie shopping centres onto Social Dashboard, with the clients testing the reporting tool over the last couple of months.

The new product feature is planned to be released across the remaining Skyfii portfolio over the coming months.




Please login with linkedin to comment

Skyfii

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]