Sefiani Snares Xero’s PR Account

Sefiani Snares Xero’s PR Account

Strategic communications firm Sefiani Communications Group has been appointed to handle Xero’s PR account in Australia, following a competitive pitch.

Creative-led campaigns, thought leadership platforms including Xero Small Business Insights and others will be part of Sefiani’s remit for the accounting software provider, in addition to business and technology media outreach.

Sling & Stone will continue to focus on Xero’s global product communications.

Marina Holmes, communications director at Xero Australia, said: “Sefiani impressed us with their big-picture creative thinking. Xero is growing and evolving rapidly, and we’re excited to partner with them to take our communications to a new heights.”

Sefiani managing director Justin Clark said: “We are very excited to be working with such an innovative and well-respected company as Xero Australia.

“Xero has gone from strength to strength as a trusted global leader in the online accounting and small business sector, and we look forward to working with the company as it continues to thrive.”

The account appointment for Sefiani follows its success at the 2018 PRIA Golden Target Awards, where the agency won the Business-to-Business Campaign category.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]