SapientNitro Appointed By ATDW To Develop Marketing Platform

The Australian Tourism Data Warehouse (ATDW) has appointed SapientNitro to help with developing a new platform.

“In order to ensure that the ATDW is future-proofed and continues to be relevant in the face of rapid changes, ATDW is excited to announce the appointment of SapientNitro, to partner us in our forward plans of developing a centralised platform,” said Mark Williams, CEO of ATDW.

This new development project aims to enhance the online marketing capacity of Australian tourism businesses by delivering a technology platform that operates on one centralised database, reducing costs for development and maintenance over time. As a result, all State Tourism Organisations will now be working to a single national data standard, reducing the risk of variations in data across States and providing a national and consistent interface for operators regardless of their location.

The ATDW determined through a comprehensive assessment and feasibility process that implementing a modern, centralised model and replacing existing applications provides the best functional and strategic fit for the organisation. The strategic context for the project includes the objectives of improved value, future proofing and cost effective business imperatives.

As a result, an open market tender with a rigorous evaluation process followed, to identify an innovative digital provider which could support ATDW through state of the art technology and consumer relevant content, ensuring ATDW continues to be valuable to industry and would be as cost effective as possible.

SapientNitro is a global organisation that employs over 13,000 people across the key global markets of Europe, North America, South America and the Asia Pacific region. In Australia, SapientNitro has offices in the capital cities of Brisbane, Sydney and Melbourne.

Commenting on the appointment, SapientNitro’s managing director-Brisbane, Stephen Forth added, “We are excited to be able to bring our unique blend of creative and technical imagination and agile prototyping approach to help ATDW build and optimise their data platform.

“Working with the ATDW team is an exciting assignment, given the complexities the brand operates in. This is another great activation engagement for the Brisbane office and we’re delighted to be able to help them bring to life an immersive and holistic connected experience for the Australian travel industry.

“As many tourism organisations and travel businesses rely on the ATDW database for their websites and applications, the ATDW will be treating its ongoing service with the utmost care during the development phases of the new platform. During this time the ATDW will have a “Business as Usual” approach and ensure as far as possible that service standards are maintained during this evolutionary phase.”

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