Republik Wins Gold and Best in Show at 2014 Echos

Republik Wins Gold and Best in Show at 2014 Echos

Trans-Tasman indie agency Republik has taken home the top prize at the 2014 International ECHO Awards.

The Echo awards were held on October 28 and recognise excellence in direct and digital marketing.

Republik picked up the top prize with its ‘Wide War One’ campaign for Fuji Xerox – already a multiple award winner, including two trophies at the 2014 AMES Awards in Singapore.

Wide War One campaign

The campaign won Gold as one of the top Business-to-Business campaigns globally, and the prestigious Diamond ECHO as the Best in Show.

Republik director Paul McNamara said: “To be up here with the best in the world and be awarded gold is hugely rewarding, but to get Best in Show is mind-blowing.”

McNamara was quick to credit the Fuji Xerox clients for their role in the result. He said: “Steven Caunce, Amber Henderson and Alistair Egan from Fuji Xerox are a great team and are fantastic to work with. They allow us to push the boundaries and that has delivered results. The campaign has completely exceeded Fuji Xerox’s sales targets and delivered an incredible ROI, making it one of the most effective campaigns of the year. Ultimately, that’s what it’s all about.”

Republik's Paul McNamara (right) accepting Best in Show Award at 2014 Echos

Republik’s Paul McNamara (right) accepting Best in Show Award at 2014 Echos

Karen Rice Gardiner of the DMA International ECHO Awards Board of Governors said: “Your campaign captivated the ECHO judges. Your ingenuity, your marketing acumen and your flawless execution of the concept won our admiration.”

Wide War One was a fully personalised, dimensional DM piece, promoting specialist high-end, wide format digital printing and finishing equipment. Recipients responded via an online portal where they could personalise their own model WWII fighter planes, which were then downloaded and printed digitally onto specially imported balsa wood. The planes were then collected at the launch event and flown to compete for prizes.




Please login with linkedin to comment

adtech Anne Markey CNET

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]