Reprise, the digitally-led full-service global performance media marketing unit of IPG Mediabrands, has announced two new leadership appointments.
Marcelo Andrade (pictured below) has been appointed Reprise’s national head of strategy, and Jodie Palmer (featured image) has been named client advisory director for Reprise’s Adelaide-based business.
Both are newly created positions.
Andrade was previously head of strategy at Starcom Sydney servicing clients including Samsung, Visa, Metcash, and Subaru.
Prior to Starcom, Andrade was the digital strategy director at OMD on the McDonalds business.
He served as regional digital director at McCann Worldgroup Latin America and lectured at Miami Ad School in Sydney.
Dr. Grace Liu, CEO of Reprise Australia said: “We are delighted that Marcelo’s talents and experience fit our criteria for this vital role.
“More importantly, his values of curiosity, focus on outcomes and integrated thinking fit well with Reprise’s ambitions.”
Jodie Palmer will principally lead Reprise’s business relationship with the Government of South Australia.
Palmer previously held a senior client strategy role at Starcom Adelaide and is highly respected among senior media professionals.
Dr. Liu added: “Bringing Jodie’s experience and expertise to our Adelaide-based business not only signals our commitment to growth in South Australia but also sets a new level of capability and leadership in this important growth market.”
Both executive appointments are effective immediately.