B&T’s PR Agency of the year for 2017, Red Agency, has announced its rebrand to Yellow Agency for the month of March in support of those affected by endometriosis.
The initiative ties in with the annual March into Yellow movement spearheaded by Endometriosis Australia to raise awareness of the disease.
Endometriosis is a painful and debilitating disease suffered by one in 10 women in Australia, where tissue similar to the lining of the uterus grows outside of the reproductive organs, which can cause significant pain and infertility. Many woman suffer in silence.
Last year the agency began a PR and government relations campaign to push for greater awareness and funds for endometriosis following an overwhelming response by its staff, after two colleagues shared their brave stories of their ongoing battle with the disease.
A further staff survey found more than 55 per cent know a family or friend who is a sufferer, providing more personal experiences for the agency to draw on as it embarked on its mission.
Previously, endometriosis received little recognition by government, the medical fraternity, business or the general community. Together with Endometriosis Australia and other partners, Red Agency developed a plan to garner the attention and support of the federal government and Department of Health.
In December 2017 the campaign succeeded in generating historic funding for research and a commitment to develop a first-ever national plan for this chronic disease.
During March, Yellow Agency will host a number of activities, bringing together the agency’s network of influential contacts in industry and politics, as well as celebrity friends, to support the cause and generate additional funding.
The campaign also coincides with Endometriosis Australia’s fifth birthday.
A number of employee engagement activities will be held at each of the agency’s Australian offices before culminating in a stakeholder and fundraising event at the agency’s rooftop terrace in the Sydney CBD on 28 March.
The fundraiser will include a panel discussion, titled ‘Endo the Silence’, led by Red Agency group CEO James Wright and high-profile personalities from the world of media
and entertainment, discussing the challenges they have faced in their personal and professional lives as a result of endometriosis.
“As an agency, we believe that just because things are, doesn’t mean they should be,” Wright said.
“We have a proud history of using our skills and expertise to change the status quo and this is an initiative that is particularly close to our hearts, one that is driven by our team.
“We are honoured to partner with Endometriosis Australia and help create an impact, as Yellow Agency, to push for greater awareness around the severity of this condition and help raise further funding for vital research and educational advances that are desperately needed.”
Endometriosis Australia co-founder and director Donna Ciccia thanked Red Agency for its ongoing support.
“Endometriosis Australia welcomes Red Agency turning yellow to highlight the impact this insidious disease has on workplaces and the wider community,” she said.
“Yellow Agency has been instrumental in bringing endometriosis into the spotlight, and we are grateful for their expertise and ongoing support in making this happen.”