QUT Launches 2017 Graduate Series With New Campaign Via BCM

QUT Launches 2017 Graduate Series With New Campaign Via BCM

The 2017 chapter of the highly successful ‘Graduate Success’ series for Queensland University of Technology (QUT) has just launched with a new campaign developed by Queensland-based agency BCM.

Featured in the latest campaign is graduate Sam Senior, who studied business and software engineering at QUT, and now works as a strategy consultant with global management consulting firm Bain and Company in San Francisco.

Assisted by QUT, Senior originally landed a role with Bain and Company in their London operation before transferring to its San Fran office. Being based in the heartland of the IT-focused Silicon Valley is a dream come true for the graduate, with the new commercials filmed on location in ‘The Golden City’.

The Graduate Success series continues to showcase the success of QUT graduates and QUT’s positioning as ‘a university for the real world’, with the brand platform and campaign series having been run for well over a decade for the university.

BCM managing director Kevin Moreland said: “Working with a client with such a strong vision and commitment to consistent branding over such an extended time is quite unique, particularly in the tertiary education sector.

“This fantastic brand platform, built on keeping everything ‘real’ – from the filming style, to the graduates, to the aspirational yet relatable style – has continued to elevate QUT as the clear market leader in the Queensland tertiary education category for well over a decade.”

The new campaign will extend to TV and online (including social media channels), as well as outdoor.

CREDITS

Client: Queensland University of Technology (QUT)

Client contact: Janne Rayner, director of marketing and communications

Contributors: BCM, Taxi Film Production and Chop Shop Post

 




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]