Principals Adds A Human Touch To NAB On George

Principals Adds A Human Touch To NAB On George

Branding agency Principals has helped NAB launch its new Sydney branch, NAB on George, designed to deliver a new banking experience that demonstrates the business is about more than money.

In addition to providing every day banking services, the branch at 333 George Street will host events and offer networking opportunities for small-to-medium-sized businesses as it forges closer relationships between its customers and banking staff, and moves beyond business as usual.

NAB tasked Principals with designing hoarding for the branch in the lead-up to its opening, as well as internal signage. Digital in-store panels and an ‘Explore’ zone communicate the points of difference of the branch.

The work is part of the broader brand identity transformation of the major bank, which began mid 2015. From an early stage of the project, Principals has played a significant role working with NAB to evolve its visual identity.

Principals’ Simon Wright said: “It’s exciting to see our brand identity work come to life at the George Street branch. This brand experience truly demonstrates the meaningful change NAB has gone through.”




Please login with linkedin to comment

American Apparel NAB on George Principals

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]