POPAI announces 2014 Marketing at Retail winners

POPAI announces 2014 Marketing at Retail winners
Alice Gabites
By Alice Gabites



POPAI ANZ announced the winners of the 2014 marketing and retail awards at the Hilton Hotel on the October 1.

The awards recognise the best of shopper and retail marketing. Darren Pinks, POPAI managing director, said: “Congratulations to all our winners, this year awards were one of the toughest ever with so many great campaigns showing creativity, innovation and design. Shopper marketing is moving so fast, it’s rewarding to see so many case studies through our awards.”

POPAI awarded Gold, Silver and Bronze Indians for specific channels and elements of Shopper and Retail Marketing across four separate categories: In Store Craft, Path to Purchase, Retail Marketing – Temporary Display and Retail Marketing – Permanent Display. In addition to these were the Pinnacle Awards which are given to the overall best in category and the grand Prix the Tom Harris Best of the Best.

“We introduced some changes this year that raised the benchmark required to win a coveted Indian,” said Pinks. “We had 2 tiers of judging and set criteria that looked at innovation, creativity, design, use of insights and ultimately results in the marketplace. This is really important to continue to push the boundaries, ensure credibility for the awards and establish the Indian as a mark of excellence across the industry.”

ApolloNation on behalf of VB took home the Tom Harris Grand Prix for the VB Scoreboard Wins the Ashes campaign, as well as the overall Path to Purchase category.

The additional overall Category winners were:

  • TRO Australia on behalf of Telstra took home the best of In Store Craft category for their Telstra 2013 Interactive Christmas Windows
  • Active Display Group on behalf of Walt Disney Studios won the best of Retail Marketing- Temporary Display for Frozen Snow Blower standee and tower
  • Id8 Studio on behalf of Microsoft Australia won the overall Retail Marketing – Permanent display category for the Microsoft Windows Reinvention campaign

“The POPAI Gold, Silver and Bronze Indians are becoming the benchmark of quality work across the industry,” said Pinks. “As the marketing discipline continues to evolve and retail marketing becomes increasingly important. It’s good to see so many integrated campaigns addressing brand and retailer objectives to deliver for shoppers. The industry should be proud of what it is achieving right now and we expect further development in the future.”




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