Playable Enhances Emarsys’ Video Content Offering With Global Partnership

Video email software-as-a-service platform Playable has announced a global partnership with global independent marketing platform Emarsys.

Playable’s launch of the Emarsys integration will enable marketers to easily add video content to their email campaigns and drive higher response and engagement.

Playable enables digital marketers and publishers to embed video within their email campaigns, including live video streaming, and high-resolution, retina-quality video with sound.

Playable’s add-on allows marketers to run video email marketing campaigns from Emarsys by creating video clips of up to 10 seconds, and pushing these email ready video clips to the Emarsys platform editors.

Instead of sending email campaigns comprised of text and static images, campaigns can now include high-resolution video clips to improve response and engagement rates, and deliver greater conversion at checkout.

The partnership with Emarsys follows 12 months of development and testing with a handful of foundation customers including Warner Bros., which has been using video email to promote movie titles such as Wonder Woman and Justice League, and Red Bull, which has been using video email to promote the Bonnaroo and Lollapalooza music festivals across the US.

Playable CEO Bob Hitching said: “We are excited to bring video email by Playable to Emarsys.

“Our patent-protected video in email platform upgrades email marketing to the next level, with its ability to significantly improve both audience response and engagement metrics.”

“The Emarsys platform helps you understand who your important customers are and develop highly targeted multi-channel campaigns to these segments. Playable helps you deliver the most compelling message across the email channel.

“Our integration and partnership with Emarsys offers the best experience for users, enabling them to quickly and easily add video content to any email campaign.”

Adi Topaz, head of technology partnerships at Emarsys, said presenting engaging responsive content in every marketing communication is high on every marketer’s agenda.

“Thanks to our partnership with Playable, marketers can now provide recipients with an immersive video experience at the moment of opening each and every email, with ease,” he said.

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