Pimm’s Proves Top Brand At Wimbledon And It Wasn’t Even A Sponsor

Pimm’s Proves Top Brand At Wimbledon And It Wasn’t Even A Sponsor

Nothing says “Wimbledon” like a tall glass of Pimm’s on ice, some Roger-love and all the Aussies bowing-out in the first round.

So it should come as no surprise that the traditional English drink – often served with cucumber, mint and constant rain – was the most talked about brand on digital media during this year’s Wimbledon – and it wasn’t even a sponsor!

According to advertising solutions company Amobee Brand Intelligence, the famous British drink beat the official paid sponsor IBM by two and a half times when it came to social media messages, tweets and the likes. It was ahead of other paid sponsors such as HSBC by as much as 80 per cent.

The brand was arguably helped along by British tennis player Andy Murray’s mother who tweeted about the “foliage” in her Pimm’s in reference to an overly enthusiastic bartender’s liberal use of mint.

Pimm’s also tweeted throughout the two-week tournament reminding Wimbledon goers it was “Pimm’s O’Clock”.

According to Amobee Brand intelligence after Pimm’s and IBM the next most talked about brand was Ralph Lauren, (car marker) Jaguar, Rolex and HSBC.

The most active brands on Twitter during Wimbledon were Jaguar (7910 tweets), Evian (7870 tweets), IBM (6768) and Robinsons cordial (2970 tweets).

When it came to the actual players, crowd favourite Roger Federer dominated the twittersphere with 285,200 social mentions. He was followed by women’s champion Serena Williams (624,900) and local hometown here Andy Murray with 260,100.




Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]