Paintback Encourages All Australians To Become Admired Painters

Paintback Encourages All Australians To Become Admired Painters

Australians are being encouraged to dispose of their unwanted paint responsibly, at Paintback drop-off points (paintback.com.au), in a new integrated campaign that sees everyday painters becoming Australia’s most admired painters.

Paintback is a world-first Australian initiative to responsibly dispose of the large volume of paint and packaging that ends up in landfill every year.

Paintback is driven by the Australian paint industry and the major paint companies that supply around 95 per cent of all the architectural and decorative paint sold in Australia.

Paintback’s founding members are Dulux, Haymes, PPG, Resene and Valspar.

Since launch in May 2016, Paintback has established 108 collection sites nation-wide, collected and treated 7 million kilograms of paint and packaging and are providing over 17 million people with access to the service.

The campaign is set to roll out this week with film, OOH, radio and print components running alongside a social promotion that incentivises paint recycling with the chance to win a luxury trip to Uluru, one of Australia’s most celebrated natural wonders.

Paintback national marketing and communications manager Amanda Dutt Sharma said: “The idea of the campaign is to normalise the responsible way of disposing of paint, as if you were recycling paper or plastic.”

10 feet tall managing director Joseph Meseha said: “As an agency we are all about creating content with a cause, so working with Paintback has been an absolute pleasure.

“We love the idea of painting everyday Aussies as heroes for something as simple as recycling paint.”

Credits

Client: Paintback

CEO: Karen Gomez

National marketing manager: Amanda Dutt Sharma

Creative agency: 10 feet tall.com.au

Head of strategy/partner: Joseph Meseha

Creative director/partner: Stuart Black

Creative director: Tina Funder

Art director: Matt Toebelmann

Client service director: Pia Moore

Senior account manager: Sam Fletcher

Production Company: Monster & Bear

Director: Sarah Hickey

DOP: Josh Frey

Senior producer: Jessica Pearce

Producer: Jessica Galea




Please login with linkedin to comment

dulux paint paintback

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]