The Outdoor Media Association (OMA) has announced the winners of its Creative Collection competition for Q3 2015.
Run quarterly by the OMA, the Creative Collection competition recognises and celebrates the best Out-of-Home (OOH) creative and innovative advertisements.
Launched in 2013, the competition is now in its third year and continues to gain momentum, with winners appearing in the biennial publication OPEN – an anthology of Outdoor creative from Australia and around the world.
Campaigns are judged across the following categories:
- Best creative execution
- Best use of a special build
- Best use of technology/innovation
- Best traditional use of the OOH medium
Quarter 3 2015 attracted 43 submissions from OMA members including Adshel, APN Outdoor, Executive Channel, goa, JCDecaux, oOh! Media and TorchMedia.
Guest judges included Blair Hamilford, commercial director sales – Retail, oOh! Media; Roopa Fulivai, Mmedia marketing manager, Adshel; and Kevin MacMillan, founder and creative partner, The Works.
MacMillan said, “I love how people can be so consumed with their phones and digital devices but an effective piece of OOH creative can stop them in their tracks.”
Congratulations to the following Q3 winners:
Best creative execution winner:
Campaign: ‘Always on’
Creative agency: Marketforce
Media agency: OMD
Best traditional use of the OOH medium winner:
Campaign: ‘Milk Matters’
Advertiser: Lion Dairy and Drinks
Creative agency: AJF Partnership
Media agency: Starcom
Best use of a special build winner:
Campaign: ‘Coke Contour’
Advertiser: Coca Cola
Creative agency: Universal McCann
Media agency: Universal McCann
Best use of technology/innovation winner:
Campaign: ‘Stop the spread of melanoma’
Advertiser: Melanoma institute of Australia
Creative agency: Disciple
Media agency: Direct