Orchard Wins Digital & Social Duties For Soho Flordis

Orchard Wins Digital & Social Duties For Soho Flordis

Soho Flordis International (SFI), which includes Flordis in Australia, has appointed Orchard as its social and digital content agency of record following a competitive pitch.

Orchard will pick up global responsibilities for all digital and social content across all SFI products with activities launching first in Australia.

SFI is a global premium natural healthcare company which develops evidence-based natural medicines. Headquartered in Sydney, Australia, Soho Flordis has a plus 200-year history and its products are sold in over 50 countries.

Soho Floris’ most recognised brand in Australia is children’s cough remedy Prospan.

Kate Brown, global social and content marketing director at SFI, said: “It is important for us to continually innovate as we look to connect and engage with our customers. We believe Orchard is the perfect partner to help us do that.”

Orchard managing partner Andrew Antoniou said: “We’re thrilled to be working with Kate and her team to help Flordis continue to drive growth in their business.”




Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]