Nutella World Launches In Australia, Plus 10 Nutty Facts About The Stuff
On Monday, gourmet food store LaManna Direct hosted the official Australian launch of Nutella World, a book dedicated to the rich history of the much loved brand, Nutella.
The launch, which marked the beginning of a month long celebration of Nutella at LaManna saw guests enjoy an array of Nutella creations as author Gigi Padovani discussed the inspiration behind Nutella World, before signing complimentary copies for attendees.
Nutella World begins to answer what lies behind a jar of Nutella, the hazelnut spread that for the past fifty years, has been enjoyed by millions of Europeans and is now conquering the rest of the world, including Australia.
Born in the same town in which Nutella originates, Padovani is a journalist and food writer whose book is more than a celebration of his hometown’s delicacy.
“I am personally very proud to be able to present Nutella World, a history of one of the world’s best loved brands, in this impressive store today,” said Gigi Padovani at yesterday’s launch.
“I hope that through the book, Australian readers can get a deeper insight into the amazing story of this brand, from its humble beginnings in a pastry-shop, founded by Mr. Pietro Ferrero in Italy seventy years ago, to today, one of the largest confectionary groups in the world.”
Commenting on the unique occasion, LaManna CEO Patrick LaManna noted, “The entire family is truly excited to begin our month long celebration of Nutella here at LaManna and we cannot think of a more fitting way to do so then the launch of a book that duly celebrates such an amazing brand, product and story.”
Nutella World, whilst written with lovers of Nutella in mind, explores how a hazelnut spread continues to capture the imagination of people from all around the world, to become a globally recognised brand in less than six decades.
The book is available now at select retailers including LaManna Direct and retails at $45.00.
For more information, go to: http://www.nutellaworldbook.com/book
Nutella – It’s the world’s favourite hazelnut spread. But honestly how much do we really know about it?
1. The most ‘pleasurable’ job in Ferrero
There are 1,700 expert testers who work for the company, even the management takes part in tasting, and was often joined by Michele Ferrero himself.
2. Nutella was an “accident”
In 1945 it was a small block of semi-hard chocolate-hazelnut mixture (Giandujot) that could be sliced and eaten with bread. However, the summer of 1949 was a particularly hot one, and the Giandujot was melting. It was then that Ferrero realised that it could be reduced to a cream thus, the Nutella we all know and love was born, entirely by accident.
3. Ferrero’s social network is older than Mark Zuckerberg’s
When the www.mynutella.it website went online, Harvard student Mark Zuckerberg hadn’t yet written the code for Facebook. Each person who signed up to ‘mynutella’ could manage his or her personal space, posting thoughts, photographs, and drawings inspired by Nutella.
4. The First Official Jar Was Made 51 Years Ago
The first jar of Nutella was made and sold in Italy in April of 1964.
5. It All Comes Down To The Manteca
Manteca is the heart of the Nutella recipe, and refers to “a mixture of soft or fat substances with a creamy consistency.” The Manteca is achieved right after the hazelnuts are toasted and then ground to the perfect consistency before anything else (even chocolate) is added to the mixture.
6. Average turnover
About 350000 tons of Nutella are produced every year, with over 11000 tons of this production coming from Lithgow in New South Wales.
7. We eat how much Nutella!?
The line of Nutella jars produced in a single year measure 1.8 times the earth circumference
8. Made in Australia
Globally there are 21 factories, with over 30000 workers, including one in Australia (Lithgow NSW)
9. The factory that planted trees
The Ferrero Group is one of the largest consumers of hazelnuts in the world. The key elements driving the decision to invest in increasing the production of hazelnuts around the world are the growth in sales driven by Ferrero products together with the attention for the quality and traceability of raw materials
10. Agri Australis
The global growth of Ferrero and Nutella has led to the company developing new hazelnuts industries in the Southern Hemisphere, most recently in Australia. By March 2018 the farm in the Riverina Area of New South Wales is anticipated to produce approximately 5000 tonnes of hazelnuts in-shell.
Please login with linkedin to comment
unleash your smithLatest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.