Nine Announces Three Major Brand Partners For Family Food Fight

Nine Announces Three Major Brand Partners For Family Food Fight
B&T Magazine
By B&T Magazine



Nine has announced that Woolworths, KFC and Simply Energy will partner with the broadcaster on its new reality cooking show Family Food Fight.

The show will see six food-loving Aussie families going head-to-head in the kitchen in the battle for supremacy, but only one will walk away with the title and the cash prize of $100,000.

Nine’s group content strategy director, Lizzie Young, said each partner has developed bespoke integrations to leverage Australia’s passion for food in a way that enables them to connect with audiences at scale.

“Our ability to offer brands the opportunity to be part of the narrative across all platforms is unique,” she said.

“Family Food Fight puts our partners right in the heart of the family home – the kitchen – at a time in the year where food is high on the agenda moving into summer and the festive season.”

In the Family Food Fight challenges, the families of four will be asked to use a range of staples and varied cuisine for the esteemed judges – Matt Moran, Anna Polyviou, Hayden Quinn and Tom Parker Bowles – who will adjudicate on their all-time favourite family feasts.

The families will all cook the food Australians at home love to eat. They’ll be catering for special occasions too, feeding an array of special guests, and recreating tried and true recipes from some of Australia’s best chefs.

Family Food Fight premieres Monday at 7.30pm on Channel Nine.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]