Nielsen: Aussie Retailers Enjoy Cracker Online Christmas Season

Nielsen: Aussie Retailers Enjoy Cracker Online Christmas Season

More adult Australians than ever took to online retailers and department stores for their Christmas shopping in December 2017 (14.4 million), growing the number of people who visited the online mass-merchandise sub-category by 6.3 per cent when compared with December 2016.

Almost nine million (8.8 million) adult Australians spent an average of 56 minutes online during December 2017, searching and shopping in the mass-merchandise sub-category via desktop. More Australians accessed via their smartphones (9.3 million), however with a lower average time of 18 minutes per person, followed by tablet with 4.9 million people who spent close to 17 minutes on average per person.

Screen Shot 2018-01-22 at 9.59.15 am

Grocery retailers also fared well with their online offerings over the Christmas period, with Woolworths, Coles and ALDI all reporting notable growth in audiences to their sites and apps.

Screen Shot 2018-01-22 at 10.00.03 am

Woolworths reported a unique audience of 8.1 million Australians, a 14.4 per cent increase in people when compared with the prior year. This was followed by Coles (5.1 million, +7.2 per cent) and ALDI (2.5 million, +14.4 per cent).

Online electrical and department stores also saw an influx of adult Australians in December 2017 when compared with the year prior, despite some individual brands showing year-on-year declines in audiences. However, month-on-month increases showed an overall increase in online audiences.




Please login with linkedin to comment

Nielsen Shopper Marketing

Latest News

MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
  • Marketing

MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI

Crown Resorts and MasterChef Australia are setting the table to welcome fans and foodies to a new pop-up restaurant and unique dining experience called ALUMNI at Crown Melbourne, the first of its kind in the Southern Hemisphere. ALUMNI will see a rotating cast of MasterChef Australia alumni at a pop-up restaurant for a limited time, […]

Amanda Laing Announces Resignation From Foxtel Group
  • Campaigns

Amanda Laing Announces Resignation From Foxtel Group

The Foxtel Group has announced that Amanda Laing, Foxtel Group chief commercial and content officer and BINGE managing director, has resigned and will be leaving the Group later this year. “Since joining the Foxtel Group in 2018, Amanda has been instrumental to the Foxtel Group’s content strategy and has played a key leadership role in […]

The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
  • Media

The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special

After more than 100 years, Australians will hear from the Anzacs of Gallipoli in their own words. Tomorrow, Thursday April 25, in an Anzac Day eight-page special, News Corp Australia’s state and regional mastheads will publish The Lost Letters. Kept safe by the Australian War Memorial, the hand-written letters have been transcribed for this special. […]

Howatson+Company Acquires Akkomplice
  • Advertising

Howatson+Company Acquires Akkomplice

Coinciding with the 10th anniversary of the agency, Akkomplice has joined Howatson+Company. Akkomplice was founded in Melbourne by Kenny Hill in 2014 after leadership roles with JWT, DDB and M&C Saatchi. Since then, the independent creative agency has worked with leading brands, including Kellogg’s, Darrell Lea, Mercedes-Benz, Sirena, Slater & Gordon, Pringles, Choice Hotels, Wesfarmers […]

Google Delays Third-Party Cookie Deprecation Again
  • Technology

Google Delays Third-Party Cookie Deprecation Again

Google has announced that it will be delaying the end of third-party cookies on Chrome potentially into 2025. Google said that there were “ongoing challenges” with the deprecation plans, related to “reconciling divergent feedback from the industry, regulators and developers.” It had been planned to finally kill the cookie in the “second half of Q4” […]

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
  • B&T Exclusive

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes

Charity organisation Cancer Chicks has launched a powerful new brand platform and campaign, FUCC It, empowering young women living with cancer and gathering support from everyday Australians. “FUCC It”, developed via an integrated partnership between Initiative IMPACT and MBCS, aims to become a cultural catchcry to empower young women not to let cancer, severe chronic […]