Nielsen Acquires Sydney-Based Media Analysis Business Landsberry & James

Nielsen Acquires Sydney-Based Media Analysis Business Landsberry & James
B&T Magazine
By B&T Magazine



Nielsen has announced it has acquired Landsberry & James (L&J), a leading media analysis and software company based in Sydney, Australia.

L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives.

Nielsen’s investment in L&J enables an unparalleled and powerful offering – combining Nielsen’s media measurement with L&J’s technology, to create a complete view on media analytics, advertising spend and campaign planning.

Toni Petra, Nielsen’s international watch executive vice president, said, “The acquisition provides the opportunity to combine the best of our two organisations from a measurement and software perspective. The result will be our ability to provide the media and advertising industry around the world with the most robust advertising information available and using the most advanced reporting tools.

Nielsen Australia’s media managing director, Monique Perry (main photo), added, “Landsberry & James has long- standing relationships with Nielsen clients in Australia for software that drives powerful insights into our advertising intelligence and digital data sets. We have worked closely with Landsberry & James for many years and we warmly welcome their incredibly innovative and agile team to the Nielsen family.”

Justin Sargent, Nielsen’s Pacific CEO, added, “We regularly review our product portfolio to ensure we have the right mix of capabilities and services to address the needs of our clients today and in the future. Other recent acquisitions, such as Gracenote and Repucom (now called Nielsen Sports and Entertainment), demonstrate our ability to successfully bring across new businesses, bolster our great teams and ultimately offer our clients powerful benefits.”

David Landsberry, Landsberry & James CEO, added, “For over 25 years, the Landsberry & James Group has been driven by an unwavering focus and big-picture vision; to bring our clients the very latest in technology combined with the most responsive service the industry has to offer. Now, as we stride forward into the future with Nielsen, this is the dawn of an exciting new era in which we will deliver our clients an unparalleled edge in products and services, worldwide.”

“We look forward to welcoming the L&J team into the Nielsen business and working closely together to enhance, enrich and cohesively deliver our media solutions to clients,” added Petra.

L&J is headquartered in Sydney, Australia and holds a client base of 80-plus customers including major media agencies, advertisers and broadcasters all throughout the world.




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