As part of News Corp’s Come Together News Futures event for 2018, the publisher has launched a new News DNA network with a reach of several million.
Julian Delany, managing director of News Digital Networks Australia (News DNA) debuted News Native Network during the event, which could be considered Australia’s largest premium native network with its estimated monthly reach of 10.8 million.
News Native Network is an end-to-end commercial content service that delivers and distributes brand hero stories created with scientific insight and precision.
It aggregates and activates the strength of Australia’s leading audience and genre-based networks across news, food, women, prestige, sport and travel to get brands into the headlines.
“News Native Network gets the right content in front of the right people at the right time. It’s content that moves and it’s content that works.”
Delany described News Native Network as “the engagement network”.
“The rich, immersive product infrastructure paired with a targeted, on-network distribution strategy yields 25 per cent greater engagement scores than the industry average,” he said.
“Demonstrating the effectiveness and ROI of native has never been so important, so our reporting suite has been broadened to provide a more complete view of content performance via the introduction of cutting edge measurement techniques like facial recognition and eye-tracking to understand the emotional and subconscious responses to content.”
Also announced today was the launch of Customer Match, an extension of the company’s audience targeting and insights platform, News Connect.
News Corp Australia managing director of digital revenue Cameron King said News Connect Customer Match will help brands use their data better.
“News Connect Customer Match allows brands to upload their own data to match their customers with News Corp audiences across the most trusted media and entertainment brands in the country, and with the most credible source for credit card and supermarket data, Quantium.”
Further insights into consumption data will be provided through a new strategic data sharing partnership with Ticketek Entertainment Group (TEG), Australia’s largest source of live entertainment transaction data.
The partnership combines the behavioural, transactional and content consumption data of 12 million Australians across News Corp’s digital network together with TEG’s unique dataset of over 12 million consumers.
“No other data set, at this scale, gives a better view of Australians’ discretionary spend,” King added.
In addition, King announced the launch of Social AMP an innovation that allows advertisers to amplify their social content.
By using existing social posts, marketers can extend the reach of their social campaigns in real time within News DNA’s trusted premium content environments.