CBS-owned Network 10 has partnered with data technology agency Venntifact, as it prepares to launch its data-driven advertising solutions in the first quarter of 2019.
Venntifact is a data agency that enables businesses to develop data propositions. This includes the creation of data strategies and the design of operating models to help businesses build the teams and processes to deliver data-driven experiences at scale.
The Venntifact partnership adds a depth of technical experience to Network 10 as it continues to build its data capabilities as part of bringing its sales team back in-house.
Network 10’s general manager of data, insights and analytics, Gareth Tomlin (pictured above, far left), said: “Network 10 is rich in audience data, from our broadcast viewers to our digital visitors, our video users to our marketing and social audiences.
“There is huge potential for us to build valuable insights and strategies that create effective experiences for advertisers and audiences.
“We’ve made a great start with building our data team, and our partnership with Venntifact puts us in a fantastic position to accelerate our data proposition and capability and be ready to go from the first quarter of 2019.”
Network 10’s chief sales officer, Rod Prosser, added: “We have big ambitions to be industry leaders in data-driven advertising solutions. We have the audience scale and now, with the support of Venntifact, we can build the capabilities to bring the precision.
“We’re serious about data and we will continue to partner with experts in the field to help us reach new heights.”
Venntifact’s director of technology, Joey Nguyen (pictured above, far right), said: “As the media landscape consolidates, it is critical to utilise data intelligently and deliver effective advertising to audiences in ways that do not impact the viewer experience.
“Network 10 has an incredibly engaged audience, rich sets of data, and will now have market-leading technology and data infrastructure. We’re excited to work with them to deliver targeted solutions for advertisers and personalised experiences for viewers.”
Network 10’s new advertising sales function will leverage CBS systems and technology. The partnership with Venntifact follows the announcement of 10’s partnership with Tealium.