Nestlé Sells Violet Crumble Brand To South Australian Company

Nestlé Sells Violet Crumble Brand To South Australian Company
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Nestlé Australia and Adelaide business Robern Menz have entered into an agreement for the sale of the Violet Crumble brand for an undisclosed sum.

Under the sale, Robern Menz will acquire the Violet Crumble brand and its associated intellectual property, plant and equipment.

Manufacturing will transfer to the Robern Menz factory in Adelaide in the coming months, moving from the Nestlé factory in Melbourne, where it has been made since 1983.

And just for shits and giggles, here’s a weird as hell Violet Crumble ad from the 80s…

 

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