Microsoft Launches Massive Marketing Push For New Windows Update

Microsoft Launches Massive Marketing Push For New Windows Update

Technology giant Microsoft has launched plans for a massive marketing push to its latest Windows update, Windows 10.

The push calls on users to #UpgradeYourWorld, a year-long initiative celebrating all those who inspire and power others.

The campaign will be rolled out with TV and digital ads to highlight Windows 10 and how it delivers a more human aspect.

As part of the campaign, Microsoft has announced it has partnered with 10 global and 100 local not-for-profits to help them upgrade their world with $US10 million used to promote awareness of the causes.

“In addition to these global nonprofits, starting in September, we’ll crowdsource nominations for 10 nonprofits in each of the following 10 countries: Australia, China, France, Germany, India, Japan, Kenya, Mexico, the United Kingdom and the United States,” added Yusuf Mehdi, Microsoft’s senior vice president, in a company blog post.

“The 100 local winners will each receive a cash investment to support their work to upgrade the world.

“Around the world, tens of thousands of Microsoft employees will participate in the Upgrade Your World initiative by taking a day off to volunteer to upgrade their community, many of them on July 29, in celebration of the Windows 10 launch.”

The update will be available from July 29.

Image via Mashable.




Please login with linkedin to comment

Apple Clemenger BBDO Sydney

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]