This month marks the 7th birthday of Melbourne Social Co, with the team excited to celebrate such a milestone.
Director Shelley Friesen began forging a career in social media over ten years ago – establishing Melbourne Social Co in 2011.
While pursuing IT wasn’t a stylish choice for a child of the 80’s, Shelley’s intuition to pursue social media was bang on, and now seven years later the digital marketing world is as thriving as ever.
Now a team of 15, most of whom can’t remember a world without selfies and Snapchat, Melbourne Social Co has been instrumental in building the digital presence of some of Australia’s biggest brands, including Hairhouse Warehouse, Jetpets, Driscoll’s, UGG and more.
Being in the industry this long has allowed Melbourne Social Co to evolve over time and be able to offer more than just standard social media management.
Melbourne Social Co knows that there is no ‘one size fits all’ approach when it comes to amplifying a brand’s presence online.
The evolution of Melbourne Social Co is something Friesen is truly proud of, and moving into their 8th year now the agency’s focus is on creating innovative and game-changing digital content for its portfolio of clients.
“The business we founded in 2011 is very different to the agency we operate today, such is the fast-paced and ever-evolving digital marketing landscape,” she said.
“That being said, this evolution has been a wonderful journey to go on, from humble beginnings as a social media management team, to our positioning today as brand strategists and premium content creators.
“It’s such a rewarding industry to be a part of, and a pleasure to work with a creative, dynamic team who are incredibly passionate about what they do.”