Melbourne Airport Flies With Hardhat

Melbourne Airport Flies With Hardhat

Hardhat Digital has been engaged by Melbourne Airport for a range of digital services following a competitive pitch earlier this year.

Melbourne Airport is the second busiest airport in Australia, servicing the needs of over 30 million passengers and 200,000 aircraft each year. An initial project is already underway, with the agency providing strategy and recommendations for the development of a new Melbourne Airport website.

Melbourne Airport’s executive customer Andrew Gardiner saw a strategic fit with the agency.

“Our focus is very much on delivering a superior customer experience and our digital channels play an integral role in this,” Gardiner said.

“Technology is a part of the airport experience from the moment you think about booking a flight to when you return home, and we need to use technology to improve this experience so we’re looking forward to working with Hardhat to deliver this to our customers.”

Dan Monheit, Hardhat’s director of strategy added: “This really is an incredible opportunity. Partnering with Melbourne Airport to help improve the experience of travellers at every step of their journey is the sort of brief you dream about when you open an agency”.




Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]