M&C Saatchi’s Optus Buoy Bites Sharks

M&C Saatchi’s Optus Buoy Bites Sharks

Optus Clever Buoy has taken a bite out of the Kinsale Sharks global awards to win two Golds for M&C Saatchi.

The project that created breakthrough shark detection technology to demonstrate the power of the Optus network, made a big splash with the Kinsale judges, winning Golds for both categories it entered.

It was the solitary Gold winner in International Digital Craft, a category where ‘Beats by Dre’ managed only a Bronze.

Its Ambient Gold put it in good company, such as AMVBBDO’s ‘Unbelievable Bus Shelter’ for Pepsi.

The news comes hot on the heels of Clever Buoy being named a finalist for five ADMA Australian Creativity and Effectiveness Awards, amid a haul of 19 pieces of M&C Saatchi work to make the shortlists.

As the winner of the IAB Creative Showcase 8.6, Clever Buoy is also in the running for the global IAB Mixx Awards to be presented in New York on 30 September.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]