M&C Saatchi’s LIDA Promotes Brendon Harrington To GM, Launches New Production Team

M&C Saatchi’s LIDA Promotes Brendon Harrington To GM, Launches New Production Team
B&T Magazine
By B&T Magazine



M&C Saatchi Group has announced that Brendon Harrington (pictured above) has been promoted to general manager customer of its customer engagement business, LIDA, as well as the launch of the business’ new integrated production team.

Previously group account director at LIDA, Harrington has clocked up over two decades of advertising experience, including a stint at Lavender.

LIDA managing director Victoria Curro said Harrington has been a formidable asset to the business over the past two years.

“He has been instrumental in our work with CommBank, a key figure in the recent launch of the new Lexus LC 500, as well as orchestrating our new production department,” she said.

“We’re thrilled to announce his promotion, as are our clients.”

Commenting on his new role, Harrington said: “I’m excited to be taking on the role as LIDA’s general manager. The team is brilliant. They truly are individual thinkers, committed to helping our clients put the customer at the heart of every decision.

“I’m thrilled to be playing a part in leading the team and helping us make the most of the opportunities in front of us.”

Replacing Harrington as group account director on CommBank is Erin Porich, whose repertoire extends across blue chip financial services clients.

Meanwhile, Katie Morgan has been promoted internally to group account director across the IAG, Uniting and APM accounts.

LIDA’s team has grown from 37 to 51 people over the past year, with the newly-formed production and design departments including six new hires and two internal transfers.




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