Guided tour company, Trafalgar, has joined forces with fashion and lifestyle publication, Marie Claire, in an on-trend collaboration that paves the way within the industry to evolve guided travel for a female audience.
In another first, Trafalgar continues to embrace change and adapt to the travel dreams of today’s women. This industry-leading partnership is a first for both brands, a perfect synergy in a market where women make over 70 per cent of holiday bookings.
With a total reach of over 20 million female readers, Marie Claire women have spent more than US$3.2 billion on travel in the last year.
The ‘From Italy with Love’ campaign shows Marie Claire readers why the ‘new’ guided is an exceptional way to travel and discover the uniqueness of each destination. Throughout January 2017, a wealth of compelling video, social and print content will be revealed through Marie Claire in its on and offline publications.
Charting the story of an immersive Italian journey, the campaign invites readers to discover their ‘inner belissima’ as they follow friendships formed on a voyage of exclusive Trafalgar local encounters and authentic experiences that reveal the true essence of Italy.
Speaking of the collaboration, Marie Claire’s international publishing director, Nicia Rodwell, said, “Marie Claire is excited to partner with Trafalgar as they continue to lead the way, evolving the concept of guided holidays in a competitive marketplace.
“We understand that our readers’ need for authentic experiences is paramount and our combined USA and Australia audience of over 20 million will be excited to see how effortless it is to travel to memorable destinations with Trafalgar.
“The partnership between Trafalgar and Marie Claire will bring a unique Italian travel experience to life through videos, inspirational social posts and dynamic content. This is an innovative and exciting step forward for two global brand names who understand the lifestyle needs of female travellers – and their need for trusted brands.”
Some of the exclusive Trafalgar experiences include access to the Vatican after-hours, dining with locals in their home in Tuscany as well as insider tips on where to shop in local markets or buy custom handbags. Readers will be inspired to engage with their own desire to experience ‘La Dolce Vita’.
Commenting on the partnership, Gavin Tollman, CEO Trafalgar said, “At Trafalgar, we are constantly innovating to ensure that we adapt our trips to meet the needs of today’s travellers. We have continued to evolve our brand proposition and once again this is the case in 2017.
“This exciting collaboration with Marie Claire is another prime example of how we are striving to engage a wider range of travellers by showcasing the depth of what we do as well as the aspects of our portfolio that in this instance will appeal to Marie Claire’s readers.
“For those who want effortless travel that also affords them the opportunity to enjoy exclusive access to only the best local food and cultural experiences, we make meaningful travel a reality.”