March One Launches Online Training School
Fundraising and branding agency March One today launched Minute Masters, an online training school dedicated to improving fundraising design.
The Australian-first short design course, MFD1 Master Fundraising Design has been developed specifically for the Non-for-profit (NFP) sector to enable fundraisers to better utilise the power of effective design.
Developed in collaboration with March One agency directors Ben Coverdale and Greg Bechly, and created by leading design educator Ben Leddy, the self-paced course is structured to build on a designer’s existing technical skills.
Minute Masters will provide in-house designers and fundraisers access to tools and techniques utilised by large agencies to create new direct marketing packs for their NFP.
As leading specialists in fundraising appeal, Coverdale and Bechly modelled Minute Masters on the skills and knowledge they have acquired working in both the commercial and NFP sectors.
Over the past eight years they have raised more than $107 million for charities such as UNICHEF, Red Cross, OZHarvest, The Starlight Foundation and Jeans for Genes.
Minute Masters program director Ben Leddy has structured the course to build on a designer’s existing technical skills.
“Designers’ already know how to use a range of programs, so this course aims to explore the thinking and choices they need to make to create powerful fundraising communications.”
The self-paced course MFD1 Master Fundraising Design is built by designers and taught by designers.
It consists of four subjects that are eight hours each in duration and broken down into 10 models per subject, over a minimum of four weeks.
Students are provided with an informative 25-minute class each week, delivered via Zoom, in which they will work both individually and with other students in a professional ‘engage and learn’ process.
Users will be assessed via a 30-minute quiz and two-hour assessment per subject.
The course provides one round of video feedback from an industry professional as well as continuous online support for participants.
The course will teach students the difference between commercial and fundraising design, best practices for DM, digital and social fundraising appeals, integrating brand with fundraising, and how to best utilise Minute Masters templates to deliver successful campaigns.
March One and Minute Masters learning director Greg Bechly said: “Within our beta testing we discovered that the designers who went through the program were able to identify the core proposition of an appeal and develop a direct marketing pack almost 40 per cent faster than prior to the course.”
“The understanding between fundraisers and their design teams also showed significant improvement, especially when teams completed the course together, as it allowed them to collaborate and talk in a common language for the first time.”
“Minute Masters is a way for NFP’s to future-proof its workers and organisation by helping them to up skill and deliver improved outcomes.
“It’s about building a pathway for success by helping individuals realise their full potential and that of the brand with training that is relevant and practical,” added Bechly.
Upon the completion of the course, users will receive a 25 per cent discount for a subscription to an extensive library of InDesign templates for Fundraising Direct Mail to enable users and their organisations to improve efficiency, team collaboration and gain instant access to a range of new formats to utilise their new skills.
“The self-paced format enables users to fit the course-work around individual workloads and priorities, allowing teams to continue working as they learn.
“In today’s highly competitive NFP environment, it’s all about reducing costs and increasing your results.
“This course offers in-house designers an opportunity to learn, up skill and deliver for your organisation,” added Coverdale.
The course is now open for enrolments. Enrolments in MFD1 Master Fundraising Design are limited at 20 closing 3pm Friday 21 December 2018.
The fee for the short-course is $1815. Enrol before 15 December 2018 and an early-bird discount of 22 per cent will save you $400.
The Next Course commences Mid Jan 2019.
Latest News
Scroll Media Recruits Costa Panagos From Twitch
Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]
General Motors Snares Heath Walker From Scania
General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.
Spotlight On Sponsors: Carsales Strikes With Another Storm-Based Team
Think our hacks are living their sports journalist dreams vicariously through B&T? Confirm it with this reporting.
Commission Factory & AGL Energy Ignite Strategic Partnership To Empower Australian Energy Consumers
Concerned by global warming yet ran the fans non-stop over summer? Add to the guilt with this read.
Allied Nabs Nicola Gold From Pico International Dubai
Seasoned marketer relocates from Dubai to Sydney. Says the shopping's not as good but at least you can get a drink.
Nine’s Push For Gold, Silver & Bronze Ad Opportunities Could Break New Ground In Broadcasting
Nine insists that AI won't dominate its Olympics coverage. And not merely because Bruce McAvaney doesn't understand it.
TV Ratings (16/04/2024): Toxic City Girls Too Much For Farmer Bert
Fans calling out toxic behaviour on Farmer Wants A Wife, seemingly unaware that's the very premise of any dating show.
Kaimera Wins Afterpay ANZ Media Account
Have couriers even started to mention you're overdoing the online shopping? Probably best to avoid this Afterpay news.
Industry Reacts: Stuff Group Swoops In To Save 6pm News After Newshub Closure
As you'll read here, New Zealand's media's in a right state of flux. And nor have they forgotten 1981's underarm.
a2 Milk Launches “Only a2 Will Do’ Brand Platform In First Work From BMF
A2 milk drinkers tend not to bother everyone with their gut health issues & it's a lesson for vegans & the gluten-free.
Can You Recite It In Under 4 Seconds? Maccas Relaunches Iconic Competition With Modern Twist
Do you know what would make a fantastic ad? Drunk people at 3am trying to recite the ”two all-beef patties"
‘Liar, Liar’: Lehrmann Exposed As High Profile Defamation Case Comes To A Close
Having exhausted all avenues in his defamation case, is there only one option left for Bruce - reality television?
MECCA & Fendi Among Premium Advertisers For oOh!media Woollahra OOH Network Launch
If you've not been to the snooty suburb of Woollahra, the locals would like to thank you again for staying well away.
Yahoo Academy Announces Class Of 2024
This academy is strictly for "emerging leaders". Courses don't include 'sleeping at your desk' or 'bunking off early'.
Top 35 Media Leaders Announced For 2024 TikTok Agency Accelerator Program
Despite the ban threats, TikTok keeps marching on. Cementing its reputation as the Julian Assange of the tech.
AiMCO Announces First-Ever Diversity Webinar To Explore Inclusion In Influencer Marketing
Think influencer marketing's a little on the white side? This free webinar's for you. Sadly, it's not given TV ideas.