Live Group Launches SMS Communication Platform For SMEs

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Australian payment and marketing service provider for small businesses Live group, has launched a new SMS communication platform geared specifically for Australian SMEs.

The platform helps Australian SMEs leverage the power of SMS to help grow their business and customer loyalty.

The easy-to-use software, Live sms, was built in partnership with Vidcorp, one of Australia’s leading SMS solutions providers in the Australian market.

In an Australian first, Live sms has also partnered exclusively with Qantas Business Rewards (QBR) which will see QBR members earn up to 2 Qantas Points for every SMS sent*.

Live group CEO Reuven Barukh said: “We know that that for small businesses, those particularly with limited marketing budgets, SMS marketing is one of the most cost-efficient solutions.”

“SMS marketing is outperforming social and email when it comes to open rates and conversion. For SMEs who are looking at bang for buck when it comes to marketing and customer communications, it’s a no brainer,” he added.

“Whilst technology has opened up an array of new marketing channels to businesses, SMS technology, though more established, is still showing great ROI in terms of open rates and lead generation. More and more SMEs are switching to an omni-channel strategy to talk to their customers and partners,” Barukh said.

Individual SMS messages can be sent for as little as 8c per message, and both CPS (cost-per-send) and CPC (cost-per-click) are lower than many other marketing platforms.

More than just a pure marketing platform, Live sms also allows tactical communications with existing clients, such as upcoming date reminders, gauging customer feedback and driving traffic to brand websites or campaigns.

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