Kylie Jenner Back As Face Of Puma (& This Time Without The Controversy)

Kylie Jenner Back As Face Of Puma (& This Time Without The Controversy)

Yes, it’s another one of those Kardashians fronting yet another new campaign. This time, Kylie Jenner has reprised her role as the face of Puma for the sportswear giant’s Autumn/Winter 2017/18 campaign.

The shoot, which veers very close to fashion, shows a sweat-free Jenner with ropes and netting and is a clear nod to current fitness trends.

Jenner’s previous work for Puma had caused a stink among hardcore athletes who claim its wrong to have a reality TV star model shoes and sportswear aimed at serious athletes. Many arguing a professional athlete would be better suited to the role.

Screen Shot 2017-07-24 at 8.25.01 am

In 2016, the 19-year-old Jenner signed a $US1 million sponsorship deal to be the face of the German sportswear brand.

Check out some of the images from the new campaign below:

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