JWT Launches First Brand Relaunch For Wolf Blass Since Winning Account

JWT Launches First Brand Relaunch For Wolf Blass Since Winning Account

Wine company Wolf Blass has launched a new brand campaign celebrating those who boldly chase triumph, with the all new “Here’s to the Chase” creative platform.

This campaign is the first brand relaunch executed by J. Walter Thompson since the agency was appointed as Treasury Wine Estate’s global marketing services provider in February this year.

The campaign will launch with a 60” and a 30” TVC supported across multiple channels including TV, print, digital and in-store.

J. Walter Thompson creative director, Jarrod Lowe said: “It’s wonderful that a brand whose entire ethos is built on entrepreneurial spirit, is bringing not only their pursuit of triumph to life, but also celebrating others who share the same drive.

“As one of Australia’s leading wine brands, it is vital that this relaunch connects with new markets and audiences, while continuing to pay homage to the rich history of the brand.”

Wolf Blass global brand director Angus Lilley said: “‘Here’s to the Chase’ focuses on celebrating those who boldly back themselves, a trait that often separates those who dream and those who achieve. Something that our founder Wolfgang Blass himself is a strong believer of, and something we felt was well worth raising a glass to.”

Creative Credits

Global Brand Director: Angus Lilley

Creative Directors: Jarrod Lowe/ Tim Holmes.

Copywriters: Jarrod Lowe/Michael Mulcahy

TV Producer: Sandi Gracin

Account Team: Hazel Tiernan/Jessica Johnson

Production House: White House Films

Director: Rob Stanton-Cook

DOP: Aaron McLisky

Producer: Annie Schutt

Post Production: The Butchery

Online Production: The Refinery

Sound: Front of House – Phil Kenihan

Media: Starcom

 




Please login with linkedin to comment

awards bonfire

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]