Jules Lund Interviews Marketing Leaders For Facebook’s New Ad Campaign Via WiTH Collective

Jules Lund Interviews Marketing Leaders For Facebook’s New Ad Campaign Via WiTH Collective
B&T Magazine
By B&T Magazine



Facebook Australia has interviewed nine local marketing industry leaders as part of a new advertising campaign called ‘face-2-face’.

Aussie media personality Jules Lund interviewed the nine marketing industry leaders, where they reflected on the year that was and provided a critical look forward at 2018.

The marketers interviewed for the ‘face-2-face’ campaign were:

  • Jo Boundy, chief marketing officer (CMO) of Qantas Loyalty
  • Brent Smart, CMO of IAG
  • Adam Ballesty, marketing and innovation director at Diageo
  • Lisa Ronson, CMO of Tourism Australia
  • Tobi Pearce, CEO of SWEAT
  • Phil O’Connor, head of performance Media at Koala
  • Lisa Messenger, founder and editor-in-chief of the Collective Hub
  • Alex Tomic, co-founder and director of HiSmile
  • Simon Cahill, head of digital and business development at Warner Music Australia


Three overarching topics emerged from the discussion were:

  • a focus on the necessary skills required to be a modern-day marketer;
  • the importance of the customer being the centre of all business decisions; and
  • the rise of video and how it is impacting creative – in particular, discussions around short-form and long-form video.

Facebook Australia worked with creative agency WiTH Collective and media agency gyro to deliver the campaign.

 




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