INVNT has appointed Adam Harriden to the role of executive creative director.
Harriden brings nearly 20 years’ experience to the role and has worked in a creative capacity at agencies including Jack Morton New York, Host/Havas’s PR arm, Red Agency, Traffik, and most recently as a freelance consultant.
Over the course of his career, Harriden has produced award-winning creative campaigns in Sydney, New York and Dubai, for globally renowned brands including Samsung, Sony, Schweppes, Vivid Sydney and SXSW in Austin, Texas.
His work has been recognised at major international and local awards shows including Cannes Lions, The Australian Effies, Spikes Asia and The Mumbrella Awards.
Reporting into INVNT’s chief creative officer, Paul Blurton, Harriden is responsible for leading the creative output of campaigns for the agency’s APAC clients, as well as collaborating with INVNT’s global creative department to ensure international clients’ events are on brand and on message.
Blurton said: “There wasn’t an agency in the region that wasn’t chasing Adam; and yet we met, and just instantly hit it off.
“I introduced him to the other Creative Directors at INVNT, and it was like an instant chemical fire.
“We saw eye-to-eye! INVNT’s creative offering is our core differentiator.”
Harriden said: “If you look at the way societies are created they are all about rules and regulations.
“We need to escape these environments every now and then and stop comparing ourselves to others – that’s when we’re able to start thinking differently, and that’s the key to great creative.
“I take an honest approach when it comes to my client relationships, and encourage them to re-think the way they do things, so INVNT’s ‘challenge everything’ mantra really resonated with me.”
He concluded: “I am a big believer that if we’re not doing work that’s good, it’s not worth doing.
“I look forward to developing campaigns for our clients that break through traditional barriers and in
doing so, help them meet their objectives.”
INVNT APAC MD, Laura Roberts added: “We’re a tribe of wicked smart, ambitious, and industrious individuals, and Adam fits this bill perfectly.
“It’s no surprise that his creative and strategic approach is already challenging the status quo.”