Infographic: 82% Of APAC Marketers Prefer Programmatic Advertising To Traditional Media Buying

Infographic: 82% Of APAC Marketers Prefer Programmatic Advertising To Traditional Media Buying

A new report by AdRoll on the performance marketing climate has revealed that the majority of marketers in the Asia-Pacific region are finding programmatic advertising far more beneficial than the traditional method of media buying.

The company’s 2017 State of Performance Marketing report also highlights some interesting stats on re-targeting, email marketing and attribution. You can check them out in this handy infographic below.

Infographic - 2017 State of Performance Marketing report (AdRoll) [1] Infographic - 2017 State of Performance Marketing report (AdRoll) [2] Infographic - 2017 State of Performance Marketing report (AdRoll) [3]

 




Please login with linkedin to comment

2017 State of Performance Marketing digital customer

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]