Independent publisher Raamen has announced a new partnership with Supercars Australia to produce the official programs for its promoted rounds of the 2018 Virgin Australia Supercars Championship.
The multi-year agreement will see the publisher’s team that produces V8X Supercar Magazine provide its expertise to the Supercars programs.
The contract was formally held by Bauer Media.
Raamen CEO Allan Edwards said: “We have developed what I believe is the best team in motorsport media over the two decades that we have been producing V8X.
“Our team is thrilled to be given the responsibility of producing the official program for the Supercars-promoted rounds of the Virgin Australia Supercars Championship.
“We are looking forward to the opportunity to add some real flair and excitement to these important publications.”
The signing of the program contract by Raamen is a feather in the cap of the independent publishing company that continues to punch above its weight in an industry consisting mostly of big corporate players.
Raamen’s commercial manager, Brendon Sheridan, said he is excited with the opportunities this partnership will provide for existing and future clients of V8X Supercar Magazine.
“The new arrangement will offer great value to our advertisers to reach an enthusiastic and interested market,” he said.
The first program produced by Raamen will be for the Tyrepower Tasmania SuperSprint, to be held at Symmons Plains in April.