How Do You Market A Spamburger Let Alone Eat One?

How Do You Market A Spamburger Let Alone Eat One?

Canned meat doesn’t exactly scream ‘get in my mouth right now’ and yet hoards of people have already flocked to the not yet open café, Bloody Mary’s, in Sydney.

Bloody Mary’s has on its menu a spamburger. A burger with Spam inside.

The café has yet to launch – it’s launching Saturday – and already the word-of-mouth earned media has taken owner Cinta Rockey by surprise. “A lot of people have already seen it on social media and are buying it. It’s going a bit mental here,” she told B&T.

“There is a community of Spam lovers around. A lot of American, Philippine and Hawaiian people who can’t get enough of the stuff.

“I guess no one has been brave enough to use it in Australia. Of course many are just curious too.”

spam

 

However, a marketing and advertising push for the burger, and the brand’s plethora of other interesting dishes such as guacamole with bagel crisps, is definitely on the cards. Rockey said the team has partnered with boutique communications agency Agency G to help promote the café.

“In terms of marketing, I think that will come in the next couple of weeks and I’m sure we’ll be able to do specials and that sort of thing later on down the track,” she said.

“It’s been in discussions. We didn’t realise this particular food item was going to take off!”

The reaction of the Spamburger so far? “They love it!” said Rockey, mentioning a group of guys had already come into the café pre-launch asking for the Spamburger.

“It’s just a bit of fun,” she added. “People do want to have fun with food, I’m not trying to be restaurant-y here, it’s more of a relaxed style café vibe.

“It’s quite a novelty.”

cafe

The cafe.

 




Please login with linkedin to comment

Advertising Standards Bureau cnn style media rights

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]