Hotwire Launches Australia-First Initiative To Tackle Gender Diversity In Tech 

Gender Equality
B&T Magazine
By B&T Magazine



Global communications agency Hotwire today reiterated its commitment to driving diversity in tech, with Hotwire Australia announcing it will offer free media training for women in 2019.

The initiative was developed in response to the dire need for greater gender diversity in the Australian tech sector, with Hotwire keen to ensure it plays its part to make this a reality for the industry.

Hotwire Australia held its first ‘F in Fintech’ event last month to shine a spotlight on the unconscious bias across the industry.

Inspired by the lively panel discussions about the need to drive gender diversity with innovative thinking, the team identified how it could enable more businesses to provide a stronger platform for their female leaders.

Hotwire Australia managing director Mylan Vu said: “We work with a range of technology and innovation-driven companies and our clients often seek our help to attract a more diverse workforce comprising more female role models.

“For many tech companies, providing speaker and media opportunities to publicise spokespeople starts with media training, and this is where we are invested in making a difference at a grassroots level.

“The most common channels through which role models become known and share their influence are speaking panels at conferences and events, and interviews in mainstream media.

“By providing free media training for female spokespeople, we can provide them with an increased volume of opportunities to have their voices heard.”

Retainer clients of Hotwire Australia will be offered up to four media training sessions per year for up to three female spokespeople per session at no charge in 2019.

With more media trained women in the tech industry, Hotwire anticipates seeing more women featured in mainstream and social media, creating more visible female role models for current and future tech generations.




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