Holler Australia Crafts New Audi R8 ‘Blink Experience’

Holler Australia Crafts New Audi R8 ‘Blink Experience’

Digital agency Holler Australia has created an engaging and interactive experience for the Audi R8 that invites users to discover the power and beauty of the all-new high performance sportscar.

The top speed of the all-new Audi R8 V10 plus is 330km/h—and using blinks as a personal unit of velocity, the digital experience allows the user to intuitively understand just how fast the all-new Audi R8 can sprint 1,000 metres along an airstrip.

The science combines two variables: vehicle speed and blink duration. Race telemetry calculates the precise speed of the vehicle at any given time, while a computer webcam tracks the duration of each blink as it occurs.

The result is a unique calculation provided to every user, including their individual number of blinks and how many metres they’ve missed during the race. When the race is over, the user can discover highlights of this supercar at a different pace including the 449 kW 5.2-litre FSI V10 engine, LED headlights and the fixed carbon spoiler.

Kevin Goult, general manager of marketing, Audi Australia Pty Ltd, explained, “Innovation is at the heart of the Audi brand, and we’re always looking for new ways to market our vehicles and grow our business in Australia.

“With the Audi R8 Blink experience, we’ve done just that—and created a whole new way to look at performance.”

To experience the all-new Audi R8 for yourself, visit audir8.com.au

Credits:
Client – Audi Australia Pty Ltd
General Manager of Marketing – Kevin Goult
Marketing Manager – Kit Bashford
Senior Executive Digital & Innovation – Josh Boyden
Senior Brand Marketing Executive – Karlien Mcleod
Digital Agency – Holler
Creative Director – Cyril Louis
Art Director – Long Truong
Copywriter – Jonathon Shannon
Designer – Drew Kilpatrick
Lead Creative Technologist – Andre Venancio
Technical Lead – Mike Hazell
Senior Front End Developer – Kiyo Nishimura
Back End Developer – Sesh Varigonda
UX Architect – Matteo Grand
Executive Producer – Michael Griffiths
Producer – Mike Montgomery
Senior Account Director – Trent Ellis
Senior Account Manager – Charlie Wileman
Production Company – Chimney
Director – Johan Polhem
DOP – Tim Tregoning
Producer – Rosie Parker




Please login with linkedin to comment

Dan & Maz Drive Show Tic Tacs

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]