Holden Signs Major Partnership With Surf Life Saving Australia

Online disability and aged care support platform Marble has extended its partnership with HOYTS, via EssenceMediacom, through until July 2024. Mable is an Australian platform where people who require in-home or community care and support can search for and connect directly with independent support workers in their area. Mable became Australia’s first-ever sensory screening partner […]

Every year in Australia, over 1000 children are diagnosed with cancer. These children can’t find a cure by themselves. Their lives depend on research, and research depends on donations. “The task for Orphan was to create an end-of-financial-year tax campaign that brought together the three pillars of Children’s Cancer Institute: The children. The research. And […]

Specialist orthodontic group Smile Team and creative agency Keep Left are spreading smiles with a campaign that makes it hard to suppress your smile. Smile Team is a group of expert orthodontists with more than five decades of experience creating confident and beautiful smiles. In 2023, Smile Team engaged Keep Left with a brand challenge […]

Video calls became de rigueur during the COVID pandemic but while everyone’s new favourite(?) way of communicating has allowed for working at home, it may be leaving some people behind, writes James Evans (pictured), planning director at EssenceMediacom Sydney. Video calls may inadvertently sideline diverse learning styles, significantly impacting workplace inclusivity, especially for auditory and […]

DoubleVerify (“DV”) has announced that it is the inaugural recipient of TrustArc’s TRUSTe Responsible AI Certification, demonstrating commitment to AI governance. TrustArc’s Responsible AI Certification assesses and, where eligible, certifies the practices of organisations that develop and deploy AI systems against the Assessment Criteria, which verifies a company’s rigorous commitment to developing and deploying responsible […]

Teeth On Implants, a leading dental care provider, has announced the launch of its ‘Smile for a Good Cause’ campaign, aimed at giving back to the community while promoting dental health awareness. Starting April 23, the campaign will run on Facebook and Instagram, where for every new like or follow Teeth On Implants receives, the […]

X Corp has been ordered to take down videos of an alleged Sydney stabbing incident until a full court hearing can take place tomorrow. Lead image: Elon Musk mocks Australia’s PM on X, claiming Anthony Albanese he has been ‘advertising’ the social media platform. Albanese said Musk could not lecture Australians about free speech.  Elon […]

A billboard advertisement for real estate developer Orchard Piper has had a complaint against it upheld by the Ad Standards Community Panel after it was found that sexually exploitative images used in the campaign breached the AANA Code of Ethics. The billboard advertisement promoting a real estate development featured several images, including one of a […]

Shane Hanby, managing director ANZ of Publicis-owned Epsilon (pictured), has called on brands, marketers, agencies and tech teams to work closer together to help us navigate the post-cookie era effectively. Big changes are happening in digital marketing as third-party identifiers are slowly phased out. The shift is a big one, and it’s not just about […]

Entries for the QUT Business School’s Five Decades of Advertising awards close on Monday. The competition celebrates 50 years of advertising being taught in Australian universities and will identify an outstanding advertising graduate who made a significant impact on the industry in each of those five decades. QUT offered the first university program in 1974, […]

Just five years ago, Australia’s female Rugby Union team was still utilising chocolate fundraising boxes to go on tour. Now, three years after first signing, Cadbury Australia has elevated its commitment to the team, signing on as the Principal Partner for the next six years. Lead image: L-R – Wallaroos Eva Karpani, Piper Duck, Director […]

Campfire x has announced its partnership with Nando’s, home of PERi-PERi flame-grilled chicken, to support First Nations communities and acknowledge country. This collaboration marks a significant step towards promoting meaningful relationships with First Nations people and promoting cultural recognition based on mutual respect. Together, Campfire x and Nando’s have already launched cultural awareness campaigns to […]

The Media Federation of Australia (MFA) has announced the six senior marketers who will be judging the 2024 MFA Awards as Signature Judges. The 2024 MFA Awards Signature Judges are: Martin Brown, General Manager, Nestlé and AANA Chair Naysla Edwards, VP Customer Marketing & Member Experience, American Express ANZ Ben Hill, Chief Marketing Officer, Mars […]

Working closely with Connect Hearing’s marketing team, Bread Agency developed a new communications platform and creative tagline ‘Sounds Good’ to simply communicate the benefit that prioritising hearing health with Connect Hearing can have on Aussies. According to healthdirect, one in six Australians experience hearing loss, with noise exposure being one of the most common causes. […]

Australians sought out a mix of more light-hearted entertainment and sports news content to balance the serious news events occurring locally and internationally, according to the Ipsos iris data for March. Key celebrity and entertainment news, such as the AFL and NRL season launches, particularly the NRL Las Vegas event, the Sydney Mardi Gras parade, […]

Fur Media, Australia’s first-ever pet-focused media channel, has announced a unique partnership with leading online pet platform Mad Paws. This partnership will enable advertisers to reach the estimated 1.6 million pet owners more efficiently. Lead image: Fur Media’s Nic Cann, Corey Dawson, Saskia Parton and Michael Ryan Under the partnership, Fur Media will exclusively handle […]

Historians will long speak of this day with reverence. Poets will pen odes. The state of Victoria will probably get another public holiday out of it. The day one of the greatest flavour combinations known to humankind collided inside arguably the greatest iced confectionery in world history – giving us the much heralded ‘PBJ BON’. […]

Ethical cosmetic brand and beauty pioneer Lush, has appointed Sling & Stone as its agency of record following a competitive pitch process.

SBS could go full vegan for Adam Liaw's seventh season and reduce its TV audience and emissions by 99 per cent.

GumGum & Playground xyz tap into consumer mindset. B&T prefers tapping a keg, but whatever works.

Last week saw every part of the human experience: Exalted, devastated, exhausted & stuffing sausage rolls in the corner.

Farmer Wants A Wife does make the country life seductive. Apart from the manure stench & the bleating roosters at 5am.

Aussie comms agency unveils its Tokyo plans. Confirms it's still getting the hang of the toilets over there.

Try as he may to surreptitiously blend in with the wall in his photo, this PR fellow still relatively easy to spot.

Fashion bible Marie Claire unveils its Sustainability Awards. Yet still refusing to recycle 2023's maxi skirts trend.

Life's good in PR/comms as Sefiani unveils new hires. Well, bad news for media sites obsessed with redundancy stories.

Connected TV just got a whole lot more exciting with this innovation. Bar the incessant Friends re-runs.

Infosum & Samsung Ads launch a data clean room solution that's a lot more than a Wettex & squirt of Ajax.

Bread Agency's Amaury Treguer takes B&T's Fast 10, as he reveals why he won't be sandwiched up against the opposition.

If this all wasn't traumatic enough, Elon weighs in to prove he's the world's richest man & world's biggest dickhead.

Often attend award nights & think "I wish this night would never end"? Well, B&T's just got that tiny bit longer.

Virgin continues with its "bring on wonderful" campaign. Yet not wonderful enough to ever make its planes run on time.

ANZAC Day's a great reminder of those who made the ultimate sacrifice. Also a reminder not to be a knob during two-up.

Australians' lukewarm reception to electric cars seemingly no impediment to EV charging advertiser JOLT.

NAB's latest work targets Z's saving habits. Mercifully stops short of saying "but only if you've got rich parents".