How The Hell Do You Decipher Social Media Analytics Anyway?

How The Hell Do You Decipher Social Media Analytics Anyway?

This story was originally published by

Chris Marentis, the CEO of Surefire Social helps us understand all the analytical gobbledegook.




Translating social media analytics to ROI is not always clear-cut. (As we all know…)

National and local social media marketing experts know that there are numerous ways social media marketing can contribute to a percentage of overall returns. Often, calculating the importance of social influence is more complex than tracking where unique site visitors originate from.

Different Ways to Drive Returns on Social Media

Different local social media marketing strategies can enhance overall business plans. It is important to recognize how social media enhances different aspects of any given business. Social media analytics help optimize marketing campaigns. Before tracking how to improve existing social media marketing campaigns, there are a few social media truisms business owners and marketers need to know about.

Target Different Audiences on Different Platforms

Analyze what platform (or platforms) will be most effective. Almost no business has enough resources to target all major social media platforms. Instead of targeting the general public, look for platforms that already attract a core demographic. For example, Facebook is a consumer-based platform that is well-known for attracting slightly older females, whereas Google+ is better known for attracting tech-savvy males who are slightly younger.

Look for Influence and Value

A great social media hangout might not necessarily translate to increased sales. However, it is important to calculate other value that a buzzing online community can contribute. Customers can contribute to brand development and product development on social media sites, and insight should go beyond simple statistics.

For more tips, click here. 




Please login with linkedin to comment

Charlie Hebdo FuelBand The Smith Family

Latest News

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]