Independent PR company the Hausmann Group, has strengthened its creative and strategic services with the appointment of Lex Deasley.
Deasley joins the company with more than 17 years of experience in the industry from roles in London, Rio de Janeiro and Sydney. His appointment builds upon Hausmann’s creative offering, extending the work set in place by Toby Harrison, who recently returned to the UK.
Hausmann group MD, Katrina Brangwin said: “We are thrilled to have Lex on board. His experience and approach couldn’t be a better fit for our culture and clients. We put smart creativity at the heart of our offering ensuring that our campaigns achieve impact, engagement and most importantly business results. The extension of this role to a managerial position demonstrates our ongoing investment in nurturing a culture of best-in-class creativity.”
“Lex’s experience building often award-winning, multi-channel campaigns for brands such as Nike, Red Bull, Umbro and Carlton Draught speaks for itself and his background in social psychology and the arts make him a unique find in the industry. He doesn’t have the sculpted facial hair or fine knitwear that Toby had, but he has way better ‘dad jokes’ and makes good tea, so on balance we’re pretty happy.”
Formerly creative director and 2IC at Ogilvy’s, Pulse Communications, and founder and director of white label strategic and creative agency, Edible Industries, Deasley will be responsible for the creative work of the Hausmann Group. His role will align closely with the communications, digital and social, and content creation teams to ensure consistent and quality output across the business.