Hahn SuperDry Celebrates Wallabies Partnership With Video Series

Hahn SuperDry Celebrates Wallabies Partnership With Video Series

As an official sponsor of the Wallabies, beer brand Hahn SuperDry 3.5 is offering Rugby fans a unique insight into their heroes with the launch of an online video series featuring stories from past and present players about what Rugby has taught them about the game, life and themselves.

Created by Hahn’s digital partner The White Agency, the EVERY GAME MAKES YOU BETTER series features current Wallabies Will Genia, James Horwill, Greg Holmes and James Hanson, as well as Wallaby coach Michael Cheika and retired legends Joe Roff and Stirling Mortlock.

The White Agency, part of STW Group, collaborated with Candid Projects’ director Jo Melling to bring the video series to life, uncovering the personal stories and experiences of each of the featured players.

Lion’s brand director, Tanya Marler said, “What kept coming through in all the stories the guys shared was that Rugby is all about highs and lows, wins and losses. But to grow as a player, and as a person, you need to be able to learn from every experience.”

Marler said this theme aligns strongly with what Hahn SuperDry represents; having spent two decades experimenting with and honing its range, learning from each one in order to keep making better tasting beers.

Mike Barry, creative director at The White Agency said, “When it comes to making branded content, it’s rare to get a chance to capture and tell such personal stories. What I love about these films is that they’re not just about the player, but the person inside the player. Each of the guys really bought into the concept, and getting them to dig into their personal stories felt like a privilege. By the end I’m sure they couldn’t wait to get back to something less taxing like taking on the All Blacks.”

The EVERY GAME MAKES YOU BETTER series comprises seven films in total. Check out some below. The remaining videos will be unveiled in the coming weeks.

Trailer:

Joe Roff:

Stirling Mortlock:

Greg Holmes:

 

 




Please login with linkedin to comment

Hunger Games Live Pitch

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]