Aussie coconut water brand H2coco has announced it has appointed McKell Media as its PR agency to support the roll out of H2melon, a first-to-market water that is made of 100 per cent watermelon.
The appointment follows a competitive agency review, and will see McKell Media manage the PR for the launch of H2melon’s trade and consumer roll-out.
McKell Media will drive both traditional and creative strategies through social media influencer engagement, content, traditional and experimental PR for H2melon.
Justine McKell, managing director at McKell Media, said: “H2coco is such a progressive and innovative brand to work with. We’re excited to be a part of their latest venture, H2melon.”
H2coco founder and CEO David Freeman said: “We need an agency with strong strategic, creative, digital and social skills that understood our target audiences, and McKell Media fit that description.
“It also helped that McKell had a strong reputation for garnering impressive exposure across business media, as H2coco grow as innovators of this space.”