Global Performance Marketing Agency Merkle Launches Down Under

Global Performance Marketing Agency Merkle Launches Down Under

Technology-enabled, data-driven performance marketing agency Merkle has launched in Australia, with Dentsu Aegis Network agency Columbus becoming ‘Columbus, a Merkle Company’.

Columbus’ team of nearly 100 performance, experience and data marketing experts add immediate and significant scale to Merkle in the local market.

Columbus, a Merkle Company will be led by current Columbus CEO Rebecca Tos (pictured above). The agency team remains unchanged, with the global suite of Merkle capabilities being introduced as part of the agency’s offering for clients.

The Merkle network includes DWA, which has a team of 20 people specialising in B2B digital media and marketing in Sydney.

Columbus offices outside Australia (Singapore, Hong Kong, Malaysia, Thailand, Taiwan, and India) are not impacted by this change.

Simon Ryan (pictured above, right), CEO of Dentsu Aegis Network ANZ, said: “Together, Merkle and Columbus will accelerate our growth and differentiation in Australia.

“While Columbus is already one of the leading performance media businesses in Australia, Merkle will allow us to better help clients improve customer engagement, enhance competitive positions and maximise return on marketing.

“We are now better than ever placed to convert customers across channels with a personalised and different user experience.”

Zhengda Shen (pictured above, left), president of Merkle Asia Pacific, said: “Columbus’ market presence and reputation, strong client base, as well as their leadership team, provides Merkle an immediate and significant presence in Australia.

“Their data-driven marketing approach is the perfect match to Merkle’s heritage in data, analytics, and technology. With Columbus, we are excited about the opportunity to introduce true people-based marketing in the Australian market.”




Please login with linkedin to comment

A Merkle Company Columbus Dentsu Aegis Network Merkle

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]