Mental health charity Spur Projects has announced that Ogilvy Brisbane’s recently departed managing director, Russ Vine, has joined the organisation as a business development adviser for its new social impact offering.
SPUR:LABS is a ‘profit for purpose’ social consulting service that aims to help clients be more innovative with their behavioural change campaigns, social marketing and corporate social responsibility.
Commenting on his new role, Vine said: “I’ve helped to deliver some of Australia’s largest and most successful social marketing campaigns in the past four or five years, but have always admired the kind of data-driven, tech-enabled edge Spur Projects brings to its work.
“When I discovered the plan to form SPUR:LABS and offer third-party clients a chance for their own campaigns to benefit in a similar fashion, I had to get involved.
“I think the Spur approach is very much the future for social marketing and would benefit hugely any organisation that wishes to deliver genuine social impact.”
Spur Projects’ founder and managing director, Lee Crockford, will take on the role of creative director for SPUR:LABS.
He said the new agency will offer clients a chance to make a difference at two levels simultaneously.
“The solutions we create for clients will not only help them engage their target audiences in a far more innovative and effective manner – revenue from SPUR:LABS will be used to fund Spur Projects’ charitable work,” he said.
“Every client who works with us will not only achieve their own social impact goals – they will also be helping to fund our cutting-edge work in male suicide prevention.
“The new offering has ‘profit for purpose’ baked into its DNA.”
Technical director William Stubbs added: “We got along with Russ like a house party on fire, but it was the fact he was equally passionate about the ‘profit for purpose’ concept that had us thinking this could be something really special – really unique. We believe the world needs something like SPUR:LABS.”
SPUR:LABS will have a presence in both Brisbane and Melbourne, and is expected to grow its client portfolio from both the private and public sectors.