Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram.
The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design.
Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner agencies GTB, Infinity Squared and Facebook’s Creative Shop, developed the unique and interactive product experience across Facebook and Instagram.
Through a unique ‘Instant Experience Customiser’ on the social platforms, consumers will have the chance to experience the extensive range of customisable features available on the 2018 Ford Mustang in order to personalise their own dream version of the car.
The resulting designs will contribute to a live polling page that will dynamically update to display the most sought-after configurations of the vehicle.
The campaign will showcase the design attributes of the Mustang, including sleek, athletic styling and its four signature exhaust notes, with 165 different end configurations available.
The Instant Experience Customiser will be available on Facebook and Instagram for a three-week period, during which consumers will be able to screen grab and share their designs on their social channels.
Following the campaign, Ford will reveal Australia’s ultimate Mustang, as voted by the Australian public through their choices on the campaign.
Paul Balbo, automotive client partner at Facebook, said: “It is exciting to partner with the Ford team to create a community-powered idea using both Facebook and Instagram.
“The project required considerable product innovation and craft throughout. We’re looking forward to seeing which Mustang the country votes in as its winner.”
Kay Hart, president and CEO of Ford Australia and New Zealand, said: “We’re very proud of the 2018 Ford Mustang model and the many design variations available to our customers.
“In the development of this interactive campaign, we hope to demonstrate the unique level of personalisation available when buying a Mustang, and encourage Australians to use the Instant Experience Customiser to show their own design flair and personality.”