Eyeota – the global leader for local audience data – and CoreLogic, the world’s largest property data and analytics company, have partnered to launch Real Estate Indicator data. With Eyeota’s data digitalisation capability, the partnership means that audience data segments are now available online to marketers and media buyers in Australia.
This means that they will be able to improve online audience targeting performance through effective segmentation by property location. Eyeota has appended over 45 million unique Australian profiles to further enhance CoreLogic’s property data segments.
This allows advertisers to gain superior property data insights for digital advertising through all leading DSPs and DMPs. CoreLogic is one of Australia’s most comprehensive property databases with over 500 million data decision points, allowing consumers to make informed and confident decisions on property.
The Postcode Segmentation data is derived from public, contributory and proprietary sources spanning over three decades of collection. CoreLogic’s Postcode Segmentation data provides detailed coverage of property andother factors such as tenancy, location, hazard risk and relatedperformance information.
Kevin Tan, CEO of Eyeota, said, “Investing in property is an important decision, and buyers are always keen to make the best choices. CoreLogic’s data offers excellent scale and reach, which is a key factor when considering high quality audience data.
“The Real Estate Indicator data is important for marketers and media buyers to understand their target audiences’ needs and serve them with relevant ads. We are excited to establish our relationship with CoreLogic.”
Greg Dickason, CoreLogic executive general manager product solutions, added, “We are proud to welcome Eyeota into our CoreLogic partner program.
“Eyeota’s substantial online data audience reach and segmentation combined with our deep property data will result in enhanced services to our mutual customers. We are excited about some of the new Eyeota offerings using CoreLogic data and analytics.”