The Association for Data-driven Marketing and Advertising (ADMA), has announced the appointment of Steve Sinha as chief operating officer for the network of associations which includes ADMA, IAPA, DGA and Digital + Technology Collective.
Sinha brings to the associations more than 30 years’ experience in media, operations and business transformation, including seven years as Melbourne managing director at OMD Australia.
During his time at OMD, Sinha delivered a program of digital, data, content and strategy transformation that saw the Melbourne agency treble in size.
He continued his passion for digital and data transformation, and organisational change, with the successful launch of the consultancy Media Operations Transparency in 2016.
Sinha’s experience also encompasses a passion for industry representation, spending seven years as Melbourne chairman and a member of the National Awards Committee at the MFA, as well as sitting on the Australian chapter board of the IAA for two years.
In his new role, Sinha will report to ADMA chief executive Jodie Sangster, and have responsibility for driving operational efficiency for the network of associations under the new Australian Alliance for Data Leadership structure.
Sangster said: “We are delighted to welcome Steve to the team. His knowledge of the industry and experience in business transformation will be invaluable to ADMA and the AADL associations as we go through our next period of growth and expansion.
“We are planning to continue our exciting growth phase in 2018 in order to drive the future of our industry and increase the benefits we bring to members.
“Bringing Steve on board will ensure we continue to lead the charge and deliver to the high standards expected by our members”.
Commenting on his appointment, Sinha said: “ADMA and the entire AADL network deliver experiences on the cutting edge of data and digital transformation.
“My new role will be a fantastic vantage point to ensure that ADMA and the network effectively help businesses, marketers and all in the industry navigate an increasingly complex landscape and deliver best practice.”