GE’s Emma Rugge-Price on Breaking In a New Agency

GE’s Emma Rugge-Price on Breaking In a New Agency

Group M boss John Steedman rounded up a group of marketers for a round table ahead of the most recent issue of B&T Magazine. In this video from the round table, Emma Rugge-Price, VP, communications, General Electric, talks about the teething problems that come with appointing a new agency.

You must be a B&T Member

In order to access this story you need to sign in with LinkedIn or create a username and password.

Latest News

Tara Ford To Serve On Titanium Jury At Cannes Lions
  • Advertising

Tara Ford To Serve On Titanium Jury At Cannes Lions

Tara Ford, chief creative officer of The Monkeys and Accenture Song, is set to serve on the Titanium jury at this year’s Cannes Lions International Festival of Creativity. The Aussie adland legend said that she “can’t wait” to join the panel of judges and that the Award was particularly close to her heart. “Titanium is […]

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma
  • Marketing

“Be Like A Skunk At A Garden Party”: Author Patrick Radden Keefe On Investigating Pharma

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]