Sydney-based social and digital analytics technology company Digivizer has announced it has opened its first operation overseas.
Formed in 2010 in Australia, Digivizer has grown its digital analytics technology platform and services to help businesses understand and harness the social and digital engagements and behaviours of customers and prospects, providing insights to generate better marketing experiences for customers, greater efficiencies in conversions, and better ROI.
To serve the bigger growth opportunity in Asia, Digivizer has relocated some of its key social strategy, content and analytics resources to Singapore, and hired regional resources to cover Singapore, the Philippines, Malaysia, Indonesia, New Zealand, Thailand, Vietnam, Cambodia, Myanmar, Sri Lanka, Bangladesh, and South Korea.
Digivizer will deliver its services covering digital content, community management, influencer identification and engagement, real-time reporting, market analytics, digital sales funnel recommendations, paid social and search advertising, and social selling support to brands looking to expand into the Asia-Pacific (APAC) region, and to support existing customers that include Lenovo, Intel and Microsoft.
Digivizer has until now served B2B and B2C customers in the APAC region, Europe and the US from its Sydney office.
Emma Lo Russo (pictured above), CEO of Digivizer, said: “This investment in the APAC region and its market reflects the size of the opportunity for Digivizer, and the growing digital and social sophistication of those markets.
“It helps us take the lead with brands wanting to increase their digital investment in-region, to help them better understand, serve and engage customers in those markets, working with organisations that value taking a data-driven approach to marketing.
“As always, at the core of everything we do is our digital analytics technology platform, which provides real-time insights across owned, earned and paid digital channels.
“Organisations continue to see the value of understanding the motivations, demands and needs of their customers so that they can then engage and create positive experiences for them.
“Consumers are in control, and brands need real-time data to know who to talk to with confidence. Digivizer’s technology makes that possible.”
“Being closer to audiences in-country cements that next level of understanding and insights into opportunities and contexts that can be actioned immediately.
“Having delivered growth in Asia at other companies, I know how important it is to hire the best possible local talent, and to build and add to the diversity of experiences, knowledge and cultures.
“Digivizer now offers the digital technology platform and expertise that organisations need to interpret the insights they need to create more-valuable engagements across multiple languages and cultures, in market sizes of differing market maturity, across different market sectors.”
The company’s expansion into Asia follows its first spin-off business, goto.game, created in August to provide a new ecosystem for gamers and esports teams.